| 000 | 00895cam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | u216386 | ||
| 003 | SIRSI | ||
| 008 | 020226s2001 mx a fr 000 0 spa d | ||
| 020 | _a9684444230 | ||
| 040 | _cMX-MeUAM | ||
| 041 | 1 | _aspa | |
| 050 | 0 |
_aHF5823 _bK54 2001 |
|
| 050 | 0 |
_aHF5823 _bK54618 2001 |
|
| 100 | 1 |
_aKleppner, Otto, _d1899-. |
|
| 245 | 1 | 0 |
_aKleppner publicidad / _c[ed.] J. Thomas Russell, W. Ronald Lane ; Pilar Mascaro Sacristan. |
| 250 | _a14a ed. | ||
| 260 |
_aMéxico : _bPearson Educación, _c2001. |
||
| 300 |
_axviii, 716 p. ; _c 29 cm. |
||
| 500 | _aTraducción de: Kleppner's advertising procedure. | ||
| 504 | _aIncluye bibliografias. | ||
| 650 | 4 | _aPublicidad. | |
| 700 | 1 | _aRussell, Thomas, ed. | |
| 700 | 1 |
_aLane, W. Ronald, _d1940-, ed. |
|
| 700 | 1 | _aMascaro Sacristan, Pilar, tr. | |
| 740 | 0 | _aPublicidad. | |
| 596 | _a2 4 8 17 27 | ||
| 942 | _cRES_ABS | ||
| 999 |
_c73184 _d73184 |
||