| 000 | 00764cam a2200265 4500 | ||
|---|---|---|---|
| 001 | u222581 | ||
| 003 | SIRSI | ||
| 008 | 890511b1986 r eng | ||
| 020 | _a0-13-643255-7 | ||
| 040 | _cMX-MeUAM | ||
| 041 | 1 | _aeng | |
| 050 | 4 |
_aHF5823 _bK54 1986 |
|
| 100 | 1 |
_aKleppner, Otto, _d1899-. |
|
| 245 | 1 | 0 |
_aOtto Kleppner's advertising procedure / _cThomas Russell, Glenn Verril. |
| 250 | _a9a. | ||
| 260 |
_aEnglewood Cliffs, N.J. : _bPrentice-Hall, _c1986. |
||
| 300 |
_axvii, 665 p. : _b il. (algunas col.) ; _c 27 cm. |
||
| 490 | 0 | _aThe Prentice-Hall Series in Marketing. | |
| 504 | _aIncluye bibliografia. | ||
| 690 | _aPublicidad. | ||
| 700 | 1 |
_aRussell, Thomas, _d1941-. |
|
| 700 | 1 | _aVerrill, Glenn. | |
| 596 | _a2 | ||
| 942 | _cLIBRO | ||
| 999 |
_c78877 _d78877 |
||