000 00528cam a2200205 4500
001 u232540
003 SIRSI
008 901011b19821982 d r eng
020 _a0-534-01068-7
040 _cMX-MeUAM
041 1 _aeng
050 4 _aHF5415.2
_bN45
100 1 _aNelson, James E. (James Earle),
_d1943-.
245 1 4 _aThe practice of marketing research /
_cJames E. Nelson.
260 _c1982.
300 _axiii, 667 p. ;
_c 25 cm.
690 _aMercadotecnia
_xInvestigacion.
596 _a2
942 _cLIBRO
999 _c88315
_d88315