000 | 00692cam a2200253 4500 | ||
---|---|---|---|
001 | u232582 | ||
003 | SIRSI | ||
008 | 901110b19851985 a r eng | ||
020 | _a0-582-28535-6 | ||
040 | _cMX-MeUAM | ||
041 | 1 | _aeng | |
050 | 4 |
_aP90 _bH54 |
|
100 | 1 | _aHiebert, Ray Eldon. | |
245 | 1 | 0 |
_aMass media IV : _ban introduction to modern communication / _cRay Eldon Hiebert, Donald F. Ungurait, Thomas W. Bohn. |
260 | _c1985. | ||
300 |
_axv, 687 p. ; _c 24 cm. |
||
504 | _aBibliografia: p. 668-680. | ||
690 | _aMedios publicitarios. | ||
690 | _aComunicacion. | ||
700 | 1 | _aUngurait, Donald F. | |
700 | 1 | _aBohn, Thomas W. | |
596 | _a2 | ||
942 | _cLIBRO | ||
999 |
_c88357 _d88357 |