| 000 | 00640cam a2200241 4500 | ||
|---|---|---|---|
| 001 | u233261 | ||
| 003 | SIRSI | ||
| 008 | 901009b19861986 a r eng | ||
| 020 | _a0-256-03725-6 | ||
| 040 | _cMX-MeUAM | ||
| 041 | 1 | _aeng | |
| 050 | 4 |
_aHF5415 _bM22 1986 |
|
| 100 | 1 | _aMcCarthy, Jerome E. | |
| 245 | 1 | 0 |
_aBasic marketing / _cE. Jerome McCarthy, Stanley J. Shapiro, William D. Perreault. |
| 250 | _a4a. | ||
| 260 |
_aIllinois, E.U.A. : _bIRWIN, _c1986. |
||
| 300 |
_axv, 891 p. ; _c 25 cm. |
||
| 690 | _aMercadotecnia. | ||
| 700 | 1 | _aShapiro, Stanley J. | |
| 700 | 1 | _aPerreault, William D. | |
| 596 | _a2 | ||
| 942 | _cLIBRO | ||
| 999 |
_c89003 _d89003 |
||