| 000 | 00603cam a2200229 4500 | ||
|---|---|---|---|
| 001 | u242313 | ||
| 003 | SIRSI | ||
| 008 | 980316b1998 r spa | ||
| 020 | _a970-17-0059-7 | ||
| 040 | _cMX-MeUAM | ||
| 041 | 1 | _aspa | |
| 050 | 4 |
_aHF5823 _bC36 |
|
| 100 | 1 | _aCaples, John. | |
| 245 | 1 | 0 |
_aPublicidad creativa / _cJohn Caples ; tr. Alejandra Medrano. |
| 260 |
_aMexico : _bPrentice-Hall, _c1998. |
||
| 300 |
_axxvi, 276 p. ; _c 23 cm. |
||
| 500 | _aTr. de: Tested advertising methods. | ||
| 690 | _aPublicidad. | ||
| 700 | 1 | _aMedrano, Alejandra, tr. | |
| 596 | _a2 | ||
| 942 | _cLIBRO | ||
| 999 |
_c97713 _d97713 |
||