| 000 | 00843cam a2200265 4500 | ||
|---|---|---|---|
| 001 | u243113 | ||
| 003 | SIRSI | ||
| 008 | 980821b1994 a r spa | ||
| 020 | _a958-600-245-4 | ||
| 040 | _cMX-MeUAM | ||
| 041 | 1 | _aspa | |
| 050 | 4 |
_aHF5415.13 _bG85 1994 |
|
| 100 | 1 | _aGuiltinan, Joseph P. | |
| 245 | 1 | 0 |
_aAdministracion de marketing : _bestrategias y programas / _cJoseph P. Guiltinan, Gordon W. Paul ; tr. Gloria Elizabeth Rosas Lopetegui. |
| 250 | _a5a. | ||
| 260 |
_aMexico : _bMcGraw-Hill, _c1994. |
||
| 300 |
_axxi, 576 p. ; _c 24 cm. |
||
| 500 | _aTr. de : MArketing management : strategies and programs. | ||
| 504 | _aIncluye bibliografia. | ||
| 690 |
_aMercadotecnia _xAdministracion. |
||
| 700 | 1 | _aPaul, Gordon W., coaut. | |
| 700 | 1 | _aRosas Lopetegui, Gloria Elizabeth, tr. | |
| 596 | _a2 | ||
| 942 | _cLIBRO | ||
| 999 |
_c98487 _d98487 |
||