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Kingsnorth, Simon,

Digital marketing strategy : an integrated approach to online marketing / Simon Kingsnorth - 2nd ed. - London ; New York : Kogan Page Ltd, 2019 - xvii, 364 p. : il. ; 25 cm.

Revised edition of the author's Digital marketing strategy, [2016] Edición revisada de la estrategia de marketing digital del autor, [2016]

Incluye referencias bibliográficas e índice.

ISBN: 9780749484224 (pbk.) 9780749498085 (hbk)

Subjects--Topical Terms:
Electronic commerce--Management.
Internet marketing.
Strategic planning.

LC Class. No.: HF5548.32 / K55 2019