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Humanizing B2B : the new truth in marketing that will transform your brand and your sales /

Cash, Paul

Humanizing B2B : the new truth in marketing that will transform your brand and your sales / Paul Cash, James Trezona - 1st ed. - Great Britain, United Kingdom : Practical Inspiration Publishing, 2021 - ix, 202 p. : il., gráficas ; 22 cm.

Incluye referencias bibliográficas.

ISBN: 9781788602518 (print) 9781788602501 (epub) 9781788602495 (mobi)

Subjects--Topical Terms:
Industrial marketing.
Industrial marketing--Management.
Marketing industrial.
Marketing industrial--Gestión.

LC Class. No.: HF5415.1263 / C38 2021

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