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Handbook of marketing analytics : methods and applications in marketing management, public policy, and litigation support / Natalie Mizik, Dominique M. Hanssens - Cheltenham, UK Edward Elgar Publishing, 2019 - 687 p. : il. ; 24 cm.

Incluye referencias bibliográficas.

ISBN: 9781789904208

Subjects--Topical Terms:
Marketing --procesamiento de datos

LC Class. No.: HF5415.125 / H35 2019