Marketing and Smart Technologies Proceedings of ICMarkTech 2022, Volume 1 /
Marketing and Smart Technologies Proceedings of ICMarkTech 2022, Volume 1 / [electronic resource] :
edited by José Luís Reis, Marisa Del Rio Araujo, Luís Paulo Reis, José Paulo Marques dos Santos.
- 1st ed. 2024.
- XXVI, 695 p. 152 illus., 125 illus. in color. online resource.
- Smart Innovation, Systems and Technologies, 344 2190-3026 ; .
- Smart Innovation, Systems and Technologies, 344 .
Artificial Intelligence Applied in Marketing -- Virtual and Augmented Reality in Marketing -- Data Mining and Big Data - Marketing Data Science -- Marketing, Geo-marketing and IoT -- Neuromarketing Technologies -- Machine Learning Applied to Marketing -- Technologies applied to Tourism Marketing.
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during 1 - 3 December 2022. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
9789819903337
Internet of things.
Artificial intelligence.
Computational intelligence.
Quantitative research.
Internet of Things.
Artificial Intelligence.
Computational Intelligence.
Data Analysis and Big Data.
TK5105.8857
004.678
Artificial Intelligence Applied in Marketing -- Virtual and Augmented Reality in Marketing -- Data Mining and Big Data - Marketing Data Science -- Marketing, Geo-marketing and IoT -- Neuromarketing Technologies -- Machine Learning Applied to Marketing -- Technologies applied to Tourism Marketing.
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during 1 - 3 December 2022. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
9789819903337
Internet of things.
Artificial intelligence.
Computational intelligence.
Quantitative research.
Internet of Things.
Artificial Intelligence.
Computational Intelligence.
Data Analysis and Big Data.
TK5105.8857
004.678
