Marketing and Smart Technologies [electronic resource] : Proceedings of ICMarkTech 2022, Volume 1 / edited by José Luís Reis, Marisa Del Rio Araujo, Luís Paulo Reis, José Paulo Marques dos Santos.

Colaborador(es): Reis, José Luís [editor.] | Del Rio Araujo, Marisa [editor.] | Reis, Luís Paulo [editor.] | dos Santos, José Paulo Marques [editor.] | SpringerLink (Online service)Tipo de material: TextoTextoSeries Smart Innovation, Systems and Technologies ; 344Editor: Singapore : Springer Nature Singapore : Imprint: Springer, 2024Edición: 1st ed. 2024Descripción: XXVI, 695 p. 152 illus., 125 illus. in color. online resourceTipo de contenido: text Tipo de medio: computer Tipo de portador: online resourceISBN: 9789819903337Tema(s): Internet of things | Artificial intelligence | Computational intelligence | Quantitative research | Internet of Things | Artificial Intelligence | Computational Intelligence | Data Analysis and Big DataFormatos físicos adicionales: Printed edition:: Sin título; Printed edition:: Sin título; Printed edition:: Sin títuloClasificación CDD: 004.678 Clasificación LoC:TK5105.8857Recursos en línea: Libro electrónicoTexto
Contenidos:
Artificial Intelligence Applied in Marketing -- Virtual and Augmented Reality in Marketing -- Data Mining and Big Data - Marketing Data Science -- Marketing, Geo-marketing and IoT -- Neuromarketing Technologies -- Machine Learning Applied to Marketing -- Technologies applied to Tourism Marketing.
En: Springer Nature eBookResumen: This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during 1 - 3 December 2022. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
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Artificial Intelligence Applied in Marketing -- Virtual and Augmented Reality in Marketing -- Data Mining and Big Data - Marketing Data Science -- Marketing, Geo-marketing and IoT -- Neuromarketing Technologies -- Machine Learning Applied to Marketing -- Technologies applied to Tourism Marketing.

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during 1 - 3 December 2022. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

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