Marketing and Smart Technologies Proceedings of ICMarkTech 2023, Volume 1 /
Marketing and Smart Technologies Proceedings of ICMarkTech 2023, Volume 1 / [electronic resource] :
edited by José Luís Reis, Jiří Zelený, Beáta Gavurová, José Paulo Marques dos Santos.
- 1st ed. 2024.
- XIV, 883 p. 125 illus., 106 illus. in color. online resource.
- Smart Innovation, Systems and Technologies, 386 2190-3026 ; .
- Smart Innovation, Systems and Technologies, 386 .
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2023), held at Faculty of Economics and Management (FEM), Czech University of Life Sciences Prague (CZU), in partnership with University College Prague (UCP), in Prague, Czech Republic, between 30 November and 2 December 2023. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
9789819715527
Internet of things.
Computational intelligence.
Artificial intelligence.
Quantitative research.
Internet of Things.
Computational Intelligence.
Artificial Intelligence.
Data Analysis and Big Data.
TK5105.8857
004.678
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2023), held at Faculty of Economics and Management (FEM), Czech University of Life Sciences Prague (CZU), in partnership with University College Prague (UCP), in Prague, Czech Republic, between 30 November and 2 December 2023. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
9789819715527
Internet of things.
Computational intelligence.
Artificial intelligence.
Quantitative research.
Internet of Things.
Computational Intelligence.
Artificial Intelligence.
Data Analysis and Big Data.
TK5105.8857
004.678
