Marketing and Smart Technologies [electronic resource] : Proceedings of ICMarkTech 2023, Volume 1 / edited by José Luís Reis, Jiří Zelený, Beáta Gavurová, José Paulo Marques dos Santos.
Tipo de material:
TextoSeries Smart Innovation, Systems and Technologies ; 386Editor: Singapore : Springer Nature Singapore : Imprint: Springer, 2024Edición: 1st ed. 2024Descripción: XIV, 883 p. 125 illus., 106 illus. in color. online resourceTipo de contenido: text Tipo de medio: computer Tipo de portador: online resourceISBN: 9789819715527Tema(s): Internet of things | Computational intelligence | Artificial intelligence | Quantitative research | Internet of Things | Computational Intelligence | Artificial Intelligence | Data Analysis and Big DataFormatos físicos adicionales: Printed edition:: Sin título; Printed edition:: Sin título; Printed edition:: Sin títuloClasificación CDD: 004.678 Clasificación LoC:TK5105.8857Recursos en línea: Libro electrónico
En: Springer Nature eBookResumen: This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2023), held at Faculty of Economics and Management (FEM), Czech University of Life Sciences Prague (CZU), in partnership with University College Prague (UCP), in Prague, Czech Republic, between 30 November and 2 December 2023. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
| Tipo de ítem | Biblioteca actual | Colección | Signatura | Copia número | Estado | Fecha de vencimiento | Código de barras |
|---|---|---|---|---|---|---|---|
| Libro Electrónico | Biblioteca Electrónica | Colección de Libros Electrónicos | 1 | No para préstamo |
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2023), held at Faculty of Economics and Management (FEM), Czech University of Life Sciences Prague (CZU), in partnership with University College Prague (UCP), in Prague, Czech Republic, between 30 November and 2 December 2023. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
UABC ; Perpetuidad
