MARC details
| 000 -LÍDER |
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| fixed length control field |
01032cam a2200313 a 4500 |
| 001 - NÚMERO DE CONTROL |
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| control field |
u350326 |
| 003 - IDENTIFICADOR DEL NÚMERO DE CONTROL |
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| control field |
SIRSI |
| 005 - FECHA Y HORA DE LA ULTIMA TRANSACCIÓN |
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| control field |
20160812074645.0 |
| 008 - ELEMENTOS DE LONGITUD FIJA -- INFORMACIÓN GENERAL |
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| fixed length control field |
140327s2011 caua r 001 0 eng c |
| 020 ## - NÚMERO INTERNACIONAL NORMALIZADO PARA LIBROS |
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| International Standard Book Number |
9781412981491 (pbk. : alk. paper) |
| 020 ## - NÚMERO INTERNACIONAL NORMALIZADO PARA LIBROS |
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| International Standard Book Number |
1412981492 (pbk. : alk. paper) |
| 040 ## - FUENTE DE CATALOGACIÓN |
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| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
YDX |
| -- |
BTCTA |
| -- |
UKMGB |
| -- |
YDXCP |
| -- |
BWX |
| -- |
CDX |
| -- |
ZCU |
| -- |
DLC |
| 050 #0 - SIGNATURA TOPOGRÁFICA DE LA BIBLIOTECA DEL CONGRESO |
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| Classification number |
HF5414 |
| Item number |
K68 2011 |
| 100 1# - ASIENTO PRINCIPAL--NOMBRE PERSONAL |
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| Personal name |
Lee, Nancy, |
| Dates associated with a name |
1945- |
| 245 10 - MENCIÓN DE TITULO |
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| Title |
Social marketing : |
| Remainder of title |
influencing behaviors for good / |
| Statement of responsibility, etc. |
Nancy R. Lee, Philip Kotler. |
| 250 ## - MENCIÓN DE EDICIÓN |
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| Edition statement |
4th ed. |
| 260 ## - PUBLICACIÓN, DISTRIBUCIÓN, ETC. (PIE DE IMPRENTA) |
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| Place of publication, distribution, etc. |
Thousand Oaks, Calif. : |
| Name of publisher, distributor, etc. |
SAGE, |
| Date of publication, distribution, etc. |
c2011. |
| 300 ## - DESCRIPCIÓN FÍSICA |
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| Extent |
xi, 502 p. : |
| Other physical details |
il. ; |
| Dimensions |
24 cm. |
| 500 ## - NOTA GENERAL |
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| General note |
Edición anterior asentada por: Kotler, Philip. |
| 504 ## - NOTA DE BIBLIOGRAFÍA, ETC. |
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| Bibliography, etc |
Incluye referencias bibliográficas e índice. |
| 596 ## - |
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| -- |
27 |
| 650 #4 - ASIENTO SECUNDARIO DE MATERIA - TERMINO TEMÁTICO |
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| Topical term or geographic name as entry element |
Marketing social. |
| 650 #7 - ASIENTO SECUNDARIO DE MATERIA - TERMINO TEMÁTICO |
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| Topical term or geographic name as entry element |
Modificación de la conducta. |
| Source of heading or term |
lemb |
| 650 #0 - ASIENTO SECUNDARIO DE MATERIA - TERMINO TEMÁTICO |
|---|
| Topical term or geographic name as entry element |
Social marketing. |
| 650 #0 - ASIENTO SECUNDARIO DE MATERIA - TERMINO TEMÁTICO |
|---|
| Topical term or geographic name as entry element |
Behavior modification. |
| 700 1# - ASIENTO SECUNDARIO - NOMBRE PERSONAL |
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| Personal name |
Kotler, Philip. |
| 942 ## - TIPO DE MATERIAL (KOHA) |
|---|
| Koha item type |
Reserva absoluta |
