MARC details
| 000 -LIDER |
|---|
| fixed length control field |
01555cam a2200277 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
u266641 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MX-MeUAM |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230816090429.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
230808s2022 fo | spa d |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
MX-MeUAM |
| Language of cataloging |
spa |
| Transcribing agency |
MX-MeUAM |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| Item number |
R68 2022 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rosas Noyola, Edme Zugey |
| 9 (RLIN) |
29868 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Análisis exploratorio del comportamiento y confianza del consumidor millenials en el proceso de compra online |
| Medium |
[recurso electrónico] / |
| Statement of responsibility, etc. |
Edme Zugey Rosas Noyola ; director, Ana María Miranda Zavala ; codirector, Isaac Cruz Estrada<br/> |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Tijuana, Baja California, |
| Date of publication, distribution, etc. |
2022 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
Recurso en línea. (67 p.) : |
| Other physical details |
il. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Licenciatura en Mercadotecnia. |
| 502 ## - DISSERTATION NOTE |
|---|
| Dissertation note |
Tesis (Licenciatura) -- Universidad Autónoma de Baja California, Facultad de Turismo y Mercadotecnia, Tijuana, 2022. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Incluye referencias bibliográficas (p. 61-67) |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Actualmente el mundo de la tecnología y la tendencia digital ha creado gran impacto para la sociedad, desde la llega del COVID- 19 esto hizo que las empresas buscarán alternativas y estrategias para redes sociales. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Término temático o nombre geográfico como elemento de entrada |
Mercadotecnia |
| Subdivisión de forma |
Tesis y disertaciones académicas. |
| Fuente del encabezamiento o término |
lemb |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Miranda Zavala, Ana María |
| Title of a work |
dir. |
| 9 (RLIN) |
21964 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cruz Estrada, Isaac |
| Title of a work |
codir. |
| 9 (RLIN) |
24384 |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| 9 (RLIN) |
21954 |
| Corporate name or jurisdiction name as entry element |
Universidad Autónoma de Baja California. |
| Subordinate unit |
Facultad de Turismo y Mercadotecnia |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Public note |
Tesis Digital. |
| Uniform Resource Identifier |
https://drive.google.com/file/d/1X3WfbRpCEMeOtSy_LSHaelE6DTxDnB8R/view?usp=drive_link |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Tesis |
