Marketing (Registro nro. 264860)
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| 000 -LIDER | |
|---|---|
| fixed length control field | 01138nam#a2200289 4500 |
| 001 - CONTROL NUMBER | |
| control field | 9786073238601 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | VST |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240222175211.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr#un#---uucau |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170307s2017 MEX d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9786073238601 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | VST |
| Transcribing agency | VST |
| Modifying agency | VST |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Philip Kotler |
| Relator term | autor |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing |
| Medium | [recurso electrónico] / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 16a ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Mexico : |
| 264 #1 - | |
| -- | Mexico : |
| -- | Pearson Educación, |
| -- | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 recurso en línea |
| 336 ## - | |
| -- | texto |
| -- | txt |
| -- | rdacontent |
| 337 ## - | |
| -- | computadora |
| -- | c |
| -- | rdamedia |
| 500 ## - GENERAL NOTE | |
| General note | 5 accesos electrónicos |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | El lector de esta nueva edición descubrirá que la presentación activa e integradora del libro logra un enfoque claro y convincente del valor del cliente y que este innovador diseño facilita al estudiante la comprensión y el aprendizaje. Este libro se basa |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE | |
| Owner | UABC ; |
| Method of acquisition | Temporal ; |
| Date of acquisition | 01/01/2024-12/31/2024. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Public note | Libro electrónico |
| Uniform Resource Identifier | http://libcon.rec.uabc.mx:2048/login?url=https://resolver.vitalsource.com/9786073238601 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Libro Electrónico |
| Estado de retiro | Colección | Ubicación permanente | Ubicación actual | Fecha de ingreso | Total Checkouts | Date last seen | Número de copia | Tipo de material |
|---|---|---|---|---|---|---|---|---|
| Colección de Libros Electrónicos | Biblioteca Electrónica | Biblioteca Electrónica | 22/02/2024 | 22/02/2024 | 1 | Libro Electrónico |
