MARC details
| 000 -LIDER |
|---|
| fixed length control field |
01254nam a22002537a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MX-MeUAM |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250113145424.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
250110s2019 MX ||||go|||||00| 0 spa d |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
MX-MeUAM |
| Language of cataloging |
spa |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.13 |
| Item number |
M373 2019 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
37020 |
| Personal name |
Martorell Murillo, Edilia |
| Dates associated with a name |
|
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Importancia de un plan de marketing para las pequeñas y medianas empresas como factor de posicionamiento del mercado |
| Medium |
[recurso electrónico] / |
| Statement of responsibility, etc. |
Edilia Martorell Murillo ; dirigida por Karina Gámez Gámez. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Ensenada, Baja California, |
| Date of publication, distribution, etc. |
2020. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 recurso en línea 68 p. : |
| Other physical details |
il. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Licenciatura. |
| 502 ## - DISSERTATION NOTE |
|---|
| Dissertation note |
Universidad Autónoma de Baja California.Facultad de Ingeniería y Negocios San Quintín, Ensenada, 2019. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Incluye referencias bibliográficas e índice. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Término temático o nombre geográfico como elemento de entrada |
Administración |
| Subdivisión de forma |
Tesis y disertaciones académicas. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Término temático o nombre geográfico como elemento de entrada |
Pequeñas y medianas empresas |
| Subdivisión general |
Mercadotecnia |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
24075 |
| Personal name |
Gámez Gámez, Karina |
| Dates associated with a name |
1980- |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| 9 (RLIN) |
98 |
| Corporate name or jurisdiction name as entry element |
Universidad Autónoma de Baja California. |
| Subordinate unit |
Facultad de Ingeniería y Negocios San Quintín |
| 856 4# - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://drive.google.com/file/d/1X95t0nwJBDV2Zo9rB2AzDBSLyOSjrny-/view?usp=drive_link |
| Public note |
Tesis Digital. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Tesis |
