Communication skills for conservation professionals [recurso electrónico] / Susan K. Jacobson.
Tipo de material: TextoDetalles de publicación: Washington, DC : Island Press, 2009Edición: 2nd edDescripción: 1 online resource (xiii, 461 p.) : illISBN: 9781597269438 (electronic bk.); 1597269433 (electronic bk.)Tema(s): Communication in nature conservation | BUSINESS & ECONOMICS / Development / Sustainable Development | NATURE / Environmental Conservation & ProtectionGénero/Forma: Electronic books. | Electronic books. | Electronic books.Formatos físicos adicionales: Print version:: Communication skills for conservation professionals.Clasificación CDD: 333.7201/4 Clasificación LoC:QH75 | .J335 2009ebRecursos en línea: Libro electrónicoTipo de ítem | Biblioteca actual | Colección | Signatura | Copia número | Estado | Fecha de vencimiento | Código de barras |
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Libro Electrónico | Biblioteca Electrónica | Colección de Libros Electrónicos | QH75 .J335 2009 EB (Browse shelf(Abre debajo)) | 1 | No para préstamo | 369595-2001 |
Navegando Biblioteca Electrónica Estantes, Código de colección: Colección de Libros Electrónicos Cerrar el navegador de estanterías (Oculta el navegador de estanterías)
QH631 -647 Dormancy and Resistance in Harsh Environments | QH75 .E98 2004 EB Evolutionary conservation biology | QH75 .H84 2007 EB Fundamentals of conservation biology | QH75 .J335 2009 EB Communication skills for conservation professionals | QH75 -77 Advances in Wind Energy Conversion Technology | QH75 -77 Natural Heritage from East to West | QH75 -77 Land Degradation and Desertification: Assessment, Mitigation and Remediation |
Includes bibliographical references and index.
Ch. 1. Communications for Conservation -- Ch. 2. Influencing Public Attitudes and Behaviors -- Ch. 3. Designing a Public Communications Program -- Ch. 4. Researching Audiences Using Quantitative Approaches -- Ch. 5. Audience Research Using Qualitative Approaches -- Ch. 6. Communication Strategies and Actions -- Ch. 7. Communicating with Groups -- Ch. 8. Using Mass Media -- Ch. 9. Methods and Materials for Interpreting the Environment -- Ch. 10. Conservation through Education -- Ch. 11. Evaluating and Monitoring Program Success.
This second edition originally published in 1999, includes new material on working with stakeholders, volunteers, and other groups to multiply conservation success. It also expands on the use of electronic media with examples of conservation Web pages, blogs, e-newsletters, and other new media. The book's citations have been updated to include a host of Web sites and other electronic sources useful for planning and implementing communication programs. "Communication Skills for Conservation Professionals" is a valuable addition to the conservationist's toolbox that will help scientists, managers, concerned citizens, and students more effectively communicate their knowledge and concern about the environment and meet greater professional and community success.
Description based on print version record.
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