Small business management : launching & growing entrepreneurial ventures / Justin G. Longenecker ... [et al.]
Tipo de material:
TextoDetalles de publicación: Boston, MA : Cengage, 2023Edición: 20th. edDescripción: xxiii, 712 p. : il. (principalmente col.) ; 28 cmISBN: 9780357718803; 0357718801Tema(s): Microempresas -- AdministraciónClasificación LoC:HD62.7 | S53 2023
Contenidos:
Part 1. Entrepreneurship : a world of opportunity. The entrepreneurial life -- Integrity and ethics : foundations for success in small business.
Part 2. Starting from scratch or joining an existing business. Starting a small business -- Franchises and buyouts -- The family business.
Part 3. Developing the new venture business plan.
Part 4. Focusing on the customer : marketing growth strategies:
Part 5. Managing growth in the small business.
| Tipo de ítem | Biblioteca actual | Colección | Signatura | Copia número | Estado | Fecha de vencimiento | Código de barras |
|---|---|---|---|---|---|---|---|
Libro
|
Biblioteca Central Mexicali | Acervo General | HD62.7 S53 2023 (Browse shelf(Abre debajo)) | 1 | Disponible | MXL124109 |
Navegando Biblioteca Central Mexicali Estantes, Código de colección: Acervo General Cerrar el navegador de estanterías (Oculta el navegador de estanterías)
| HD62.7 M52 2021 Micro, pequeñas y medianas empresas mexicanas : | HD62.7 M52 2021 Micro, pequeñas y medianas empresas mexicanas : | HD62.7 M52 2021 Micro, pequeñas y medianas empresas mexicanas : | HD62.7 S53 2023 Small business management : launching & growing entrepreneurial ventures / | HD66 T35 2021 Teams that work : the seven drivers of team effectiveness / | HD69 .B7 D38518 2010 Fundamentos del branding / | HD69 .B7 D38518 2010 Fundamentos del branding / |
Incluye referencias bibliográficas e índice.
Part 1. Entrepreneurship : a world of opportunity. The entrepreneurial life -- Integrity and ethics : foundations for success in small business.
Part 2. Starting from scratch or joining an existing business. Starting a small business -- Franchises and buyouts -- The family business.
Part 3. Developing the new venture business plan.
Part 4. Focusing on the customer : marketing growth strategies:
Part 5. Managing growth in the small business.
